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According to Sprout Social, we collated a few ways videos can and should be a part of your social media strategy in 2023 to help you grow your brand. Videos are not only short and crisp, but they can also be engaging and educational. You should add short videos to your social media strategy for many reasons. Let's take a look!
37% of users find live videos to be engaging.
24% of users find long-form videos to be the most engaging.
Over 54% of marketers say video is the most valuable content for achieving social media marketing goals.
A whopping 93% of companies have succeeded in acquiring new customers through social media videos.
25% of marketers say live video is the most valuable type of social content.
While these stats explain the importance of videos on social media, we go deeper and mention other reasons why you should have videos in your social media strategy.
Helps Increase Brand Awareness
Social media platforms seem like a natural place to target and reach out to potential customers, considering over half the population in the world is using them. Around 83% of Instagram users say they find new products on Instagram. They already know the product before they buy it because of social media. Here comes the use of short videos. Its benefits include people watching short videos more than any other form of marketing. Short videos have a surprisingly higher rate of being watched compared to text.
Helps Humanise Your Brand
Social media marketing helps establish real human connections with meaning. You can also showcase how other existing customers use your products and reap benefits. Humanising a brand requires authenticity, which builds customer receptiveness and procures new business. You must show how you put customer and employee interests first, how your products work, and how you embrace brand values. Having a face in front of the audience on video helps consumers connect with the face, and in turn, with your brand. The video helps humanise your brand by bringing a face to the picture.
Showcase & Establish Your Brand As A Thought Leader
A 2021 study by Edelman found that consumers trust businesses by 61% and distrust media, NGOs, and the government. Consumers turn to brands for information and insights, and social media is an excellent platform. You must establish your brand as a thought leader, no matter your brand's industry. You can be the go-to source for any information related to your industry. LinkedIn is among the best platforms to establish your brand as a thought leader. Hootsuite co-founder and chairman Ryan Homes has over 1.7 million LinkedIn followers and shares entrepreneurship and social media insights, being a thought leader. What's better than explaining something in a few seconds compared to minutes of reading? Most consumers like watching videos and learning much about the topic at hand. Text-based content is too much to read and takes a lot of time. Videos are the way to go!
Helps Increase Website Traffic
Ads and posts on social media are the primary sources driving traffic to your brand's website. You can share content from your website or blog on your social media channel. It will help you reach readers when you upload and publish new posts. For instance, Architectural Digest shows a story teaser on Instagram and sends traffic to its full article through the "link in the bio." You can also increase visibility by participating in chats and showcasing your expertise. Using videos helps audiences engage more with your brand as they have a face and live people to talk to in real-time. It leads to more customers being interested in your products as they know someone will listen to them if things go down and they require help from the brand regarding delivery or other information.
Helps Generate Leads
The power of social media is such that it allows a low-commitment and easy way for potential consumers to express interest in your brand and products. The benefit is such that social media platforms offer formats designed explicitly for lead advertising. For instance, McCarthy and Stone utilised Facebook ads for leads, allowing interested people to learn more about their real estate business and properties with only a few taps. The ads resulted in 4.3 times the sales leads than the previous year, costing half the money traditional marketing campaigns cost. Video ads are an extremely important way to generate leads. It is easy to set up and inexpensive. Watching a 1-minute video and learning about any brand is easier than spending 5 to 10 minutes reading about it. Let's face it, we are crunched for time and need to be efficient wherever possible.
Influencer Partnerships
Video reviews play a massive role in customer decisions. When people talk about your brand on social media, you build credibility and brand awareness. It leads to more leads and sales. Influencers with a large following can draw the attention of all their followers to your brand and massively help you grow it. Adore Me is a lingerie brand that partnered with influencers for their unboxings and saw a 7% higher conversion rate and double the previous CTR.
Using social media for brands is not an option but a necessity. It is essential to growing your brand, getting valuable insights, and gaining and reaching your customers. Interestingly, over 4.2 billion people actively use social media worldwide. You might miss out on an effective, inexpensive, and quick way to reach about half of our world's population if you don't add social media marketing with videos to your strategy.
Vydio is an end-to-end video and live-stream service platform. We simplify videos. Reach us at contact@vydio.biz or joyce@vydio.biz.
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