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Here are a few interesting stats for all video fanatics out there.
1. A mind-boggling 98% of users admitted to watching an explainer video to understand a product or service.
Truth be told, explainer videos are underutilized and incredibly helpful in audience understanding and education. The majority of users said explainer videos helped them understand more and learn more about the product or service.
2. Nothing to be surprised about but 72% of businesses using video believe video has improved their conversion rates.
While getting traffic is excellent and makes us feel good, is it really helpful if it's not getting us conversions? We need our visitors to take action when they visit our website. Otherwise, it's really not worth it, is it? Videos help you convert these visitors into customers and leads.
3. Video gives 83% of businesses a great ROI
Honestly, this one is not surprising, either. Marketers wouldn't spend so much on videos if it was not reaping the results. Videos work, and the ROI is staggering.
4. Executives up to the tune of 59% said they would choose to watch a video if the same topic had both text and video available.
It is good to see that executives are like the rest of us. What does that mean, you ask? They are time-pinched. They also prefer watching videos over reading text, just like the majority of us.
5. A staggering 80% of viewers remember and recall an ad on video they saw in the last 30 days.
Let me tell you why this is an important stat if you already didn't guess. It means that all that ad budget you spent is being put to good use as the videos are on your audience's mind for a lot longer. It is not getting lost with all the other content they consume.
6. 69% of people would watch a video ad if their friend shared it with them.
It's not surprising to hear this one, actually. We tend to decide whether to watch a video based on who shared it. Videos shared by our friends are generally the ones we don't miss out on. We get it, we've all been there!
7. Videos in emails return a 200-300% increase in CTRs.
There is a long-standing debate on whether emails are good for marketing. Stats suggest they are! Emails are a great marketing tool, and even better if you include a video in them.
8. 88% of businesses plan to spend more on videos, and 99% of businesses plan to continue using videos more.
While it's no surprise that marketers will continue to use videos because of their various benefits, what's surprising is that marketers are looking to increase their budget and spend more on videos.
We get it, video has many benefits for marketers and consumers alike. What are your thoughts?
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