Benefits of on-site video content for eCommerce.

Product videos are essential in eCommerce today. They bring brand storytelling to life, keep visitors informed, help answer common shopper questions, and, most importantly, positively influence customer experience. Videos can also be a powerful ally for answering customer questions and concerns once they land on your pages.

Consider this:

• Four times as many consumers would rather watch a product video than read a product description.

• 73% of consumers are more likely to buy products after watching videos that show them in action.

• Customers who watch product videos are 1.9 times more likely to complete their online purchases.

• Average visitor session duration increases by 340% on product pages featuring videos, and shoppers browse 127% more pages per shopping session when encountering videos on the eCommerce store.

• 52% of shoppers say that watching product videos makes them more confident about their purchases.

In other words, the eCommerce sites featuring product videos that talk about the brand, showcase product features, and give how-to practical tips and advice would have a much greater chance of winning you a new customer.

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