Did you know that pet odour eliminator sprays are in high demand now?

The success of this product category can be primarily attributed to the success of a startup called Angry Orange, whose searches have increased by 212% in the last five years. But how did they achieve such growth? The secret lies in social media marketing, specifically video content. Videos mentioning the startup received over 8.1 million views on TikTok alone, leading to an 800% spike in search volume for "Angry Orange spray" in the last 24 months. Pet brands are taking over the Internet. Dynamic and engaging video content is key to their success. TikTok has become the hub for pet owners, with the hashtag #petsoftiktok boasting over 73 billion views. And it's not just pet odour eliminator sprays that are taking the platform by storm. Other viral pet products include elevated bowls, dog bed stairs, and even dog talking buttons, with videos mentioning these products receiving over 31 million and 164 million views on a single platform. These brands are seeing massive growth and success by utilising video content in their social media marketing strategies. In today's digital age, video is one of the most effective ways to reach and engage with your target audience. It's versatile, memorable, and attention-grabbing. Businesses can communicate their brand message, product features, and benefits in a way that connects with their audience on an emotional level. If you're ready to level up your e-commerce marketing efforts, consider incorporating video into your strategy! Please reach out to us; we can help you. #EcommerceMarketing #EcommerceTrends #OnlineShopping #BrandAwareness #ProductMarketing #VideoAdvertising #DigitalMarketing #RetailMarketing #SocialMediaMarketing #PetProducts #PetCommunity #PetLifestyle