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Introduction
Do you ever wonder whether investing in video marketing is worthwhile? Here are a few key stats explaining why video marketing is essential, should be a part of your marketing strategy, and you should know if you are a video marketer. A few common types of video marketing components include:
Live Streaming
Product Demos
Blogs
Vlogs
Video testimonials
Video ads
Video Marketing ROI
A recent report by Wyzowl suggests that video marketing is worth it. Let us see some stats it compiled and see why it is so:
95% of video marketers will maintain or increase their video budget.
80% of video marketers suggest that video has helped them increase sales.
87% of video marketers indicate that video has helped increase website traffic.
83% of video marketers noted that video had helped them in lead generation.
89% of video marketers recommend that video marketing provides a great ROI.
A social video forecast by Animoto suggests that 91% of video marketers are happy with their video marketing ROI on social media.
Real-Life Examples
A fitness chain called Tiger Fitness suggested that video marketing enabled them to get a massive 60% returning customer rate. The number is three times the normal rate in their industry.
SAP achieved 9 million impressions through video-heavy content.
Who Uses Video Marketing?
Wyzowl believes around 85% of businesses use video marketing in their marketing strategy. Animoto believes 96% of businesses use video marketing and video ads. The well-known Content Marketing Institute says that:
66% of marketers in the B2C segment use video marketing.
71% of marketers in the B2B segment use video marketing.
A BreadNBeyond study suggests that video marketing is a common tool 81% of businesses use. Around 2/3rds of marketers use video marketing in their marketing strategy.
Online Videos & Customers
You might wonder how customers react to videos and video marketing. If stats are anything to go by, the consumers love it. Research by Wyzowl suggests that people watch 16 hours of video content online on average each week. 84% of consumers indicate that video has convinced them to buy a product or service.
Interestingly, Google says that YouTube has more audience in the 18 to 49-year age bracket in a week than combined cable TV networks. It added that shopping videos watch time is snowballing in the past few years.
Video marketing is an essential part of a customer's shopping experience. Google says that over 55% of customers use videos while they shop. A study by Hubspot suggests that 54% of customers want more video content to consume.
Stats suggest shorter videos are more effective than longer ones as they are not annoying. Longer videos take up much time, and videos less than 1-3 minutes are the best for retention. Research by Vidyard says that the average retention rate is 52% on short videos. However, the content subject also matters.
Business videos that explain the brand can have audiences watch longer.
Takeaway
Brands and customers love videos. However, the secret is to do it right. Make a video short and good, and watch that ROI increase with increasing sales.
Vydio is an end-to-end video and live-stream service platform. We simplify videos. Reach us at contact@vydio.biz or joyce@vydio.biz.
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