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9-5 office timings are gone. Hybrid and remote working has become a norm. Chances are that Covid 19 has changed the way your business functions. Is it true? It happened to the best of us. Let's see how marketing has changed from pre-covid to post-covid times.
People now purchase, communicate, and seek information differently. The pandemic has made brands rethink their marketing strategy and ways to build an audience. Marketing is essential in engaging with audiences and turning them into buying customers. Let's see what we found about marketing before and after the pandemic.
According to The Digital Marketing Institute, global retail e-com sales rose by around $4.28 trillion due to the pandemic. Retail platforms saw a rise in visits, with the number going as high as 22 billion. The number of visits to retail e-com stores was around 16 billion in June (9 months before the pandemic)
Sectors Need Reinventing
Some sectors profited more than others due to the nature of their business during the pandemic. For instance, tourism saw a plummet, and so did hospitality. However, online food sellers saw a surge in their sales. It became important to think outside the box as businesses started shifting online. People started selling on TikTok and made massive profits. Businesses started turning to video marketing to engage with their audience, build brand awareness, and sell to their customers.
“BRANDS TURNED TO INFLUENCERS AND VIDEO MARKETING TO CATER TO THE YOUTH AND A LARGER MARKET”
Stories As A Marketing Tool
Companies need a story to sell. Stories elicit emotions and influence who we trust and play on our nostalgia. It also helps make sense of information that can otherwise be difficult to comprehend. Stories can also help you become particularly expressive and persuasive.
Role Of Video Marketing Post-Pandemic
Brands used static posts and textual content to market to their customers pre-pandemic. While some brands used video content, it was rather rare. However, things have drastically changed since the pandemic. Audiences got bored seeing text and reading as they spent most of their time at home and scrolling through social media. A time for pivot was in the making, and the time is here.
Why Use Video Marketing?
Video marketing is critical as it is measurable and snack-sized. Not to mention, it is very, very memorable. It's not only a great tool for people who want engaging, short pieces, but it also makes short videos a dream format for most businesses. You can do the following with short videos and video marketing, including live streaming, as may I mention:
Share stories about your customers
Inspire audiences to book a demo
Ask audiences to take subscriptions and trials
The benefits and uses of short videos and live streaming in video marketing are unparalleled. It is a way to convert as never seen before and is highly valuable to marketers that rely on data. You can measure your engagement each day and understand how truly well your video has performed. Your live streaming will most likely show you how many people are on your stream, and it gives you trackable metrics which you can use to your benefit by tweaking content according to the audiences' needs.
You can tie videos to deals and influence audiences to buy items as they resonate with them. Audiences identify with products, services, or influencers and are influenced to avail of some services or products. Also, as mentioned before, attaching a story in the video will be a game changer, hitting the nail on its head with emotions and resonance.
It is clear! Short videos and live streaming are essential to boost your business in 2023. The question is, are videos and live streaming a part of your marketing strategy? Vydio is an end-to-end video and live-stream service platform. We simplify videos. Reach us at contact@vydio.biz or joyce@vydio.biz.
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