How is video marketing changing how businesses market?

What Is Video Marketing?

Using videos to promote services, products, or brands is called video marketing. You can use it as a standalone strategy or with other campaigns like content marketing or social media. You can use video marketing to distribute and share across channels for cross-promotion. Videos are engaging and connect with audiences, capturing their attention. Video can create an emotional bond between customers and a brand, while text might not. Audiences are more receptive to videos over text and other marketing methods. Video marketing can be part of an overall marketing campaign or strategy.

Types of Video Marketing

There are many types of video marketing. You must determine the type of video you'll create before you get going. Here are the most popular types of marketing videos:

Sponsored Videos

Sponsored videos help build trust in the service or product by using someone else, like an influencer, to promote a brand, service, or product. Most influencers or content creators have an existing audience who follows and trust them. Hence, when they see the creator endorsing a brand, service, or product, they feel comfortable buying or availing of the service. It is also an excellent way to promote discounts or coupons.

Expert Interviews

Expert interviews help add validation to a service or product. An expert interview helps support the message and comfort the audience if the expert is well-known and trusted.

Live Video

Video production has become easy with the available technologies, and capturing and streaming live videos has become a brand go-to. Live videos have become popular for streaming and engaging with a brand's audience in real time.

Brand Videos

Brand videos have been around for many years and focus on building brand awareness through intriguing content. You will find brand videos on digital mediums as a part of a brand's video marketing and general marketing strategy.

Benefits of Video Marketing

Businesses have included video marketing in their strategy and reap great rewards. Here are a few benefits of video marketing, explaining how it changes how companies market. Let's dive in!

Building Trust

Videos help engage and make connections quicker than text. The presentation is human, knowledgeable, and helpful. It results in more easily digestible content and provides a warm and down-to-earth feel.

Encourages Sharing

Video is an excellent shareable asset, whether long or short-form. It expands the reach and helps build a larger, more engaged customer base.

Boosts Sales and Conversions

Videos can help boost sales and conversions when used effectively at different stages of a buyer's journey. Videos provide a detailed understanding of the service and product and help in the decision-making process.

Mobile-User Friendly

Videos appeal to mobile users as watching short videos is much easier than reading longer texts with the same content. You must create mobile-friendly short videos to reach your audiences and convert them into customers.

Real-Life Examples of How Video Marketing Has Changed the Way Businesses Market

Here are a few real-life examples to explain how brands and businesses are using video marketing today:

Nykaa

You might have heard about the makeup brand "Nykaa." Nykaa uses influencers heavily to market its products and distribute testimonials and videos to its audience. It uses makeup tutorials on various social media platforms and shows real-world use cases to apply its makeup. Nykaa has a YouTube channel with over one million subscribers, and they show products and tutorials and present information to support their video marketing strategy.

Apple Watch

Apple creates excellent videos and has been at the top of its game for many years. It perfectly shows how Apple products benefit users and fit into their everyday lives. Their ads showcase their product and show how they are essential for people. People have an emotional response to this video marketing strategy and encourage purchases.

Vydio is an end-to-end video and live-stream service platform. We simplify videos. Reach us at contact@vydio.biz or joyce@vydio.biz.