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The live-streaming industry is projected to be worth a staggering $184.3 billion by 2027, growing at a CAGR of 19.9%. It's no secret that live streaming has become a powerful tool for brands and businesses to engage with their customers and increase sales. From live Q&A sessions to product demonstrations, the possibilities are endless. Here are five facts-based points that highlight why live streaming is crucial for engaging customers:
Livestreaming Trumps On-demand Content
• Live content generates 27% more watch time per viewing than on-demand content.
• People spend eight times more time watching live streams than on-demand videos.
Video Quality Matters
• 67% of the audience claim that video quality is the most crucial factor while watching a live stream.
• For every additional second of start-up time beyond 2 seconds, 6% more viewers will disengage from the stream.
The Power of Authenticity
• 79% of marketers agree that a more authentic interaction is a top benefit of live video.
• Bringing a human element to digital marketing (63%) and making discoveries through audience feedback (60%) are also key benefits.
Increased Engagement
• Livestreams get 10% more engagement on average than pre-recorded content.
• Video comments make up around 25% of interactions, providing valuable feedback for marketers.
Wide Reach Among Younger Demographics
• 31% of those between 18-34 watch live streams daily, with 63% of Millennials consuming live streaming regularly.
• 40% of live stream viewers do so on their mobiles and computers.
Live streaming can bring a brand's message to life, and with the right strategy, it can increase engagement, drive sales and foster a more authentic connection with your customers. So why not take the plunge and start live streaming today?
Ready to take your brand's live-streaming game to the next level? Let us help you engage and grow your customer base.
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