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Did you know that your brand's old blog posts, articles, and videos could be a goldmine waiting to be tapped into? They can be transformed into engaging video content that breathes new life into your past efforts and opens up avenues for monetisation. In a world where video content is king, let's explore how you can ride this wave to success.
The Age of Video Marketing
A 2023 study by Nogen Tech found that an impressive 91% of marketers use video content in their strategies, underlining the format's dominance in the industry. Platforms like Facebook and YouTube are leading the charge, with 86% and 90% of marketers using videos for marketing purposes. Even TikTok is being used by 35% of marketers surveyed.
This trend is reflected in the financial commitments made by businesses. The digital video advertising market is set to skyrocket, with spending anticipated to reach $120 billion by 2024. Clearly, video is not just a passing fad; it's a strategic imperative.
Why Repurpose Old Content?
Repurposing old content into video format is about more than just keeping up with the latest marketing trends. It's about leveraging the time and effort you've already invested into creating valuable content. Here's why this strategy makes sense:
Maximise value: Your older blogs and articles already contain valuable insights. Transforming them into video content allows you to extract more value from them.
Reach a wider audience: Different people prefer different content formats. By repurposing your old content into videos, you can engage a new segment of your audience.
Boost SEO: Videos are a great way to improve your website's SEO. Adding video content to your site can help you rank higher in search results, driving more organic traffic your way.
How to Get Started
Getting started with video repurposing might seem daunting, but it doesn't have to be. Here are some steps to guide you:
Identify suitable content: Go through your old blogs and articles to identify which ones could be transformed into compelling video content. The key is to look for content that is evergreen, valuable, and engaging.
Decide on the video format: There are numerous formats you can choose from, such as explainer videos, webinars, tutorials, or animated videos. The suitable format depends on the nature of the original content and your audience's preferences.
Create a storyboard: Create a storyboard that outlines the flow of the video. Remember to break down the content into digestible chunks, keeping in mind the medium's visual nature.
Use a professional video editing tool: Plenty of user-friendly video editing tools are available to help you bring your vision to life.
Promote your video: Once your video is ready, promote it on your social media channels, email newsletters, and website.
Monetising Your Videos
Once you've repurposed your old content into video format, there are numerous ways you can monetise it:
Ad revenue: Platforms like YouTube allow you to earn money from ads displayed on your videos.
Sponsored content: Partner with other brands to create sponsored videos.
Sell your products or services: Use your videos to promote your products or services.
Premium content: Offer some of your videos as premium content that viewers must pay to access.
The demand for video content is on a rapid incline, but that doesn't mean your old content has to be left behind. By repurposing your old blogs, articles, and videos into new video content, you can reach a wider audience, boost your SEO, and even open up new monetisation opportunities. So, why wait? It's time to delve into your archives and start repurposing today. Unlock the full potential of your old content with VYDIO – your trusted partner in transforming static content into engaging video experiences!
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