Why are videos a must-have on eCommerce stores?

Imagine the following situation around e-commerce videos. It is summer. You’ve decided to take holiday and give the beaches a try. You’re looking to buy new travel bags and clothes for your vacation, but you know little about the kind of travel gear you will need or where to buy them online.

You go online and start researching. You look into online stores specializing in travel gear and discover new brands. You read the product description details and look at the photos, but then decide to visit YouTube to check and see how these products perform in real life and what other travelers say about the brands.

But wouldn’t it be easier if the online store you visited at the beginning of your research provided you with all this information, so you wouldn’t have to roam around the web in search of brand sites, video reviews, and user-generated content? It would certainly make the experience more complete and you would be ready to make a purchase much faster.

Creating the perfect on-site customer experience is the ultimate goal of every eCommerce marketer. You want to make browsing on your site smooth and intuitive, reduce frictions and bounce rates, and make visitors enjoy completing the path to conversion. In a way, you want visitors to feel completely immersed in the experience, just like when they visit your physical flagship store, but with all the comfort and convenience that online shopping has to offer.

This is what Vydio helps you achieve. You can focus on building your eCommerce store and leave the creation of videos and livestreams to us. Our easy-to-use packages allow you the flexibility to customize your needs. We have experts who work with you every step of the way to help your business become a video storyteller.