Why outsourcing video marketing is a life-saver for your business
According to Social Shephard, 84% of businesses believe that video marketing helps increase sales and brand awareness. Video marketing is...
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2 min read
In e-commerce, AI is the new black.
Shoppertainment: How AI is Changing the E-Commerce Game. Shopping is no longer just about buying products. It's now a form of...
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3 min read
How Has Marketing Changed Pre To Post-Covid 19? The Role Of Video Marketing
9-5 office timings are gone. Hybrid and remote working has become a norm. Chances are that Covid 19 has changed the way your business...
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2 min read
Creator's Economy In India
The creator economy is the companies that over 50 million independent curators and content producers have developed. The creator economy...
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3 min read
How is video marketing changing how businesses market?
What Is Video Marketing? Using videos to promote services, products, or brands is called video marketing. You can use it as a standalone...
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2 min read
Here are the most important video marketing statistics you must know as a video marketer
Introduction Do you ever wonder whether investing in video marketing is worthwhile? Here are a few key stats explaining why video...
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3 min read
Unlocking the Power of Old Content: A Guide to Video Repurposing
Did you know that your brand's old blog posts, articles, and videos could be a goldmine waiting to be tapped into? They can be...
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2 min read
The Power of Short Videos: Fatzbaby's Incredible Success Story! 👶🌟
Are you a brand in the mommy and baby sector searching for the ultimate marketing game-changer? Discover how Fatzbaby, a brand that...
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2 min read
10 smash-hit video styles for YouTube Shorts and Instagram Reels that your brand needs to embrace:
1. Stage a dramatic reveal with 'Before and After' videos. Example: An Ayurvedic skincare brand spotlighting a user's transformation...
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4 min read
6 Reasons Why Social Media Videos Should Be A Part Of Your Marketing Strategy
According to Sprout Social, we collated a few ways videos can and should be a part of your social media strategy in 2023 to help you grow...
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1 min read
🎶Have you heard Burger King's "Whopper Whopper" jingle?
This catchy tune, created as part of a $400m rebrand by a small ad agency, has an impressive 99% brand recall rate. It's like a Pavlovian...
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1 min read
Did you know that pet odour eliminator sprays are in high demand now?
The success of this product category can be primarily attributed to the success of a startup called Angry Orange, whose searches have...
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1 min read
How important videos are for your business
You must have heard (a zillion times) how important videos are for your business. But you need them to RANK! Yes, you need videos that...
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1 min read
How can a small business stand out and win in a crowded market?
There are three key factors that help a brand stand out. Whether you're a D2C brand, small business, or new startup, it's essential to...
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2 min read
8 Fast Facts About Videos
Here are a few interesting stats for all video fanatics out there. 1. A mind-boggling 98% of users admitted to watching an explainer...
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2 min read
The live-streaming industry is projected to be worth a staggering $184.3 billion by 2027
The live-streaming industry is projected to be worth a staggering $184.3 billion by 2027, growing at a CAGR of 19.9%. It's no secret that...
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2 min read
5 Proven Ways To Boost Customer Engagement
Are you looking to take your brand's customer engagement to the next level through short videos? One key strategy is to make your videos...
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1 min read
The #D2C (direct-to-consumer) market in #India is estimated to reach an astounding $15 billion by 20
According to a report by @KPMG, that would be a significant jump from $3.9 billion in 2019. The report also predicts that the D2C market...
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1 min read
Benefits of on-site video content for eCommerce.
Product videos are essential in eCommerce today. They bring brand storytelling to life, keep visitors informed, help answer common...
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2 min read
Why are videos a must-have on eCommerce stores?
Imagine the following situation around e-commerce videos. It is summer. You’ve decided to take holiday and give the beaches a try. You’re...
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